In today's world, every business segment is burdened with oversuply and fragmentation. The consumers you want, already have a supplier for 95% of the products and services they buy, and they are 80% satisfied with that supplier.
At the same time, changes in lifestyles and media consumption has divided target audiences into new and multiple fragments and sub fragments, making traditional branding and marketing less cost efficient.
To make things worse, these changes in the world order isn't necessary true tomorrow. Things continue to change at an ever increasing rate.
In this volatile situation, there are only type of winner. The organization that keeps re-innovating itself, its products and its methods of distribution. But how do you constantly solve business problems and take advantage of business opportunities in an innovative way?
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